It goes without even saying it – the world has integrated Facebook in its everyday life, and over half of the population has an account. So, how do business owners and Facebook match up? It’s quite easy. Facebook has become so huge that they’ve branched out and divided the platform in two categories – one is for casual use, and the so called “Facebook Business Pages” is for business owners.
This “second part” of the world’s most famous social media platform is, basically, your best option to advertise your products and show the world that you mean business. Generally, you can do it through Groups or through Pages, but regardless of which you choose, you’ll start noticing that more and more people are getting hooked on what you’re offering. Let’s see why Facebook social media is so important in business life.
Client interaction and feedback
Facebook has a neat little “comment section” which is fairly similar to Amazon’s “reviews”. People will share their opinions and experiences regarding to your products or services, and each of these “comments” can be regarded as a testimonial to your brand’s quality.
Feedback is important for you, and the faster it “comes”, the more time you’ll have to adapt to the current situation on the market. So, in a nutshell, Facebook allows you to quickly improvise if need be, and to build healthy relationships with your clients, both actual and potential.
Establish a reputation
Just like most famous social media platforms, what happens on Facebook doesn’t really stay on Facebook. The comments, likes, and shares are viral, which means that, whether you like it or not, you will establish a kind of “online reputation” by simply being active on Facebook business pages.
Acquire leads and additional customers
Facebook is not primarily a marketing site, but it can serve for the marketing purposes. That means that you’ll be able to acquire fresh leads and expand your customer base, again, just by having a page. People on Facebook business pages are usually searching for something in particular, and whenever one of your competitors gets a “fan”, the chances are that you’ll be the second in line since your products or services are similar – that’s just how the algorithm works.
Cheap and easy to use
Although most primary Facebook functions and features are completely free to use, Facebook “marketing” features will cost you either initially or monthly. These fees, however, aren’t even remotely high.
What’s best about Facebook marketing is that you only need to will it – you don’t have to oversee the process, rather you just have to pick out what type of marketing you want. Once you do, your “content”, which means all of your posts, links, site, and everything related to your brand, will become “sponsored content”.
Now, “sponsored content” appears on the main page of your target audience, but in some cases, it will pop up on the news feed of completely random people. What seems “random” at first usually ends up with a “potential client” in the end, as Facebook’s experts know their targeting well.